Since Portugal joined the European Economic Community in 1986, significant structural changes have occurred in the Portuguese economy in response to the growing challenges and opportunities that are result of globalisation and European integration. Portuguese companies, especially small and medium-sized enterprises (SMEs), had to adjust their business and their production processes to meet the requirements of their new European customers. Traditionally SMEs in northern Portugal belonged to activity sectors with intensive but low-skilled and low-productivity labour with an emphasis on footwear, textiles and clothing. For some time, companies remained in a competitive position through a strategy of low wages.
Twenty years later (2005), the opening up of the European market promoted strong competition and overcapacities due to new market entrants from south-east Asia and the eastern European countries. Consequently, many Portuguese SME companies have ended their manufacturing operations in Europe; other companies have chosen to move to countries where the cost of labour is lower. Several companies that survived the opening of the European market selected the production of higher added value products based on innovation and the incorporation of technology. Other companies have chosen to outsource the production of their products to companies located in very low-wage countries, so that their products remain competitive. All these strategies have resulted in more complex manufacturing processes. Over the past 30 years, Portuguese SMEs achieved important improvements (innovations) in their businesses, in their productivity by incorporating information and communications technologies, using quality management system for the institution of a continuous improvement process, and other practices that allowed them to control and minimize the cost of production and/or improve the level of service provided. In the last decade there has been a very interesting evolution of lean management projects in Portuguese SMEs that seek for excellence in security, quality, cost and delivery, improving their processes, eliminating loss and reducing variability.
We are currently surfing the “technological wave” in direction to the “Industry 4.0”, and Portuguese SME companies will face new challenges. Lean practices are no longer enough to ensure that SMEs can increase their level of competitiveness, since the manufacturing process no longer has visible (or easy to identify) waste. There is now an awareness among managers of SMEs that it is necessary to include other optimization measures in their (production) processes. The change in the production paradigm in mass to the mass customization, leading to the emergence of increasingly smaller orders, involves the manufacture of small series with delivery dates ever shorter, and supply with increasingly competitive prices. Satisfying these demands requires increasingly detailed studies of the real problems, and the development of solution methods increasingly sophisticated.
It is in this context that Operational Research will be increasingly used as a methodology to promote the increase of competitiveness of enterprises. However, in the case of the Portuguese SMEs the resources for scientific research investment in partnerships with universities are very limited, or even non-existent. In order to change this situation incentive programs have been provided for modernization and innovation of SMEs and their production processes. The establishment partnerships enterprise-university is still embryonic, and it is for the universities (in this case of Operational Research) demonstrate that they can produce better solutions than those that companies succeed by their own means. This lecture will present some case studies of operational research methodology implementation in the context of SMEs in the north of Portugal.